This programme is designed for those who seek to develop their marketing skills and knowledge. It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment.
Course Structure

Diploma
International Business Communications
Marketing
Public Relations
Quantitative Methods for Managers

Advanced Diploma
Marketing Management
Customer Service (New)
Buyer Behaviour & Consumerism
Management Theory & Practice
IT for Marketing Management
Graduate Diploma
International Marketing
Financial Management
Strategic Marketing Management
Marketing Research
Marketing Policy & Strategy (Case Study)
The Associate Degree in Marketing

This is awarded to those candidates who, having completed the Advanced Diploma, successfully complete the assignment required for the issue of the Associate Degree. Information in respect of the assignment may be obtained from the Institute or from the ICM website.

Entry Requirements
The following entrance qualifications are recommended for students wishing to pursue this course:
ICM Business Studies group Certificate
One GCE A-level plus Three GCSEs (or equivalents)
Five GCSEs at grades A, B, C (or equivalents)
A suitable BTEC National Award
Any qualification equivalent to one of the above

Applicants over the age of 21 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in full-time employment for a minimum of 2 years

Course Start Date: January, May and September

Duration : 18 months

Awarding body : Institute of Commercial Management (ICM)